The digital marketing industry is highly vulnerable and volatile, with changing customer trends and ever-evolving technology. In such an industry, having a marketing strategy that is “one-size-fits-all” can be almost impossible, and one that is easy on the pocket is a near dream for many marketers.
But with a mix and match of various techniques, you can surely curate the right one for yourself! Here are a few methods to help you achieve your marketing agendas while being easy on the bank.
Use reviews and testimonials
What if I told you you could leverage your existing, satisfied clients with little to no cost? Client testimonials and reviews are one marketing strategy always in your back pocket and can produce lucrative results.
See reviews as social proof—they help you build credibility and trust with your audiences, which an oversaturated market may already overstimulate. Using quantifiable data in your reviews/testimonials can be a game-changer!
Incorporating facts/data about customer satisfaction in reviews can lead to high traffic, above-par conversion rates, etc. You can politely request your clients drop a review or testimonial and create diverse customer profiles.
Just because you share happy stories from clients doesn’t mean they have to be all work and no play as long as you are churning out high-quality content that aligns with your brand image!
Nurture leads for email marketing campaigns
When developing marketing strategies, don’t be hyper-focused on bragging about new clients; instead, aim to expand your clientele while retaining existing customers. Marketing strategies must be diverse and sustainable; otherwise, they won’t be valid. Email marketing can be helpful when targeting both old and new customers. What could be better than that?
To nurture new leads through email marketing, you’ll have to work on building your mailing list—collect email addresses and segment your audience accordingly. You can analyze what to market to whom through segmentation and have a clear blueprint for your marketing journey.
Work on adding a personal touch to your emails. Focus on the recipients’ interests and their interaction with your business. Automating email sequences will make your life easier. Doing so will help you engage leads promptly and free you from worrying about sending emails promptly.
Be active on LinkedIn and Facebook groups
Social media platforms targeting professionals and industry personnel can be a great stage when developing your clientele. Marketing agencies can leverage such networking platforms significantly and expand their customer base and reach if they know how to work through them.
One such social media giant is LinkedIn. Start by connecting with individuals and companies relevant to your industry who can benefit from your services and potential customers. Share company successes and client reviews regularly on the forum to highlight your company’s performance and attract attention.
Never shy away from sharing tips about the trade. Always be open to sharing information about your industry and services, and offer helpful suggestions for queries and concerns on the platform and in your posts.
Another platform that you can use for networking is Facebook groups. Although more diversified and less regulated than LinkedIn, you can find some groups that resonate with your company. Repurpose existing content, like using blog posts to curate social media updates and posts. You could also use PosterMyWall to develop appealing and eye-catching content using their wide variety of marketing agency templates.
Facebook groups are less complicated and formal than LinkedIn, so having a communicative and helpful tone is crucial. Don’t even think about being pushy with your company’s marketing blatantly in Facebook Groups; otherwise, you’ll be kicked out instantly.
Embrace content marketing
What if there was a strategy for sharing valuable industry and service-related information with your target audience and marketing your services simultaneously? Content marketing may be your solution if you’re looking for innovative ways to multitask.
Content marketing can help your company reach, engage, and connect with your desired target market by providing high-quality, valuable, informative content. Now, you can use anything regarding content marketing—blogs, A/V content, videos, and social media posts. Just about anything would do the trick, but your content needs to have value in information or entertainment.
Create entertaining, engaging ads for your services, write informative blog posts about why people should work with you, and share industry insights – the options are unlimited. If you sprinkle in SEO, then you’re game. Adding SEO to the mix will help you grow organically and gain access to your desired viewers.
As a digital marketing agency, you must release top-notch, attractive, and engaging marketing content. Content quality and marketing campaigns are your bread and butter, so it’s best to show others the wonders your agency can do by creatively marketing yourself. So remember to sell yourself in a fashion that others would want to work with you. Good luck!