The result is a lack of innovation and a reliance on outdated systems. However, the tide is changing. New technology is available that makes it easier than ever for you to stay compliant with regulations and streamline your business processes. If your business does not yet use a mortgage CRM system, then it’s time for an upgrade.
CRM systems are the key to staying compliant
In the mortgage industry, a well-managed and efficient customer relationship management system is essential to maintaining compliance. They help you capture information and track communications with your clients in a way that’s easy to reference later on—whether you’re looking at their credit score or finding out
Look for a system that streamlines
A good mortgage CRM should be easy to use, and it should be as easy as possible for your clients to access their data. Make sure you can export this information in a way that makes sense for your business model. For example, if you’re selling home loans online, then an order history report might not be very helpful because it’s not going to reflect the real value of what’s being sold (which is the mortgage). On the other hand, if you’re selling mortgages on a commission basis, then having an order history report could be very useful so you know which customers have paid off their previous mortgages and are ready for another one.
The same goes for importing data. If importing isn’t part of what your mortgage CRM does naturally then look at some third-party tools that do this instead—they’ll likely make things easier down the road.
Make sure you can export data
If you can’t export the data that your CRM collects into a format that can be imported into your other systems (such as accounting and marketing automation), then it will become useless over time. This isn’t just true for mortgage lenders—it applies to every business type and vertical.
This is because if no one can find or make use of the information in your CRM, then it won’t do any good. When this happens, most companies start sending emails with spreadsheets attached instead of keeping track of them all in one place.
Check your vendor’s cybersecurity standards
As you embark on the journey to set up your mortgage CRM system, it’s important to first check your vendor’s cybersecurity standards. The mortgage industry is one of the most target-rich environments for hackers, as there are millions of sensitive transactions that move through it every day. Cybersecurity is a top concern for lenders and their vendors, who guard against breaches with rigorous security measures.
If you’re looking for a vendor that has a comprehensive cybersecurity program in place, ask them to show you their standards. They should be able to provide you with information about how they protect your data while it’s in transit between systems and on servers. It’s also important to ask how long they retain customer data and what measures they take to dispose of sensitive information when they no longer need it.
Make sure your new CRM has a history
Without history, you risk missing important information when making decisions about sales and marketing strategy or business intelligence analytics. If you’re looking for a mortgage CRM that can help you track sales and marketing data over time, make sure the vendor has a history of working with other companies and has provided them with the tools they need to do so. You may also want to ask about any limitations on your ability to export data or integrate it into existing systems.
Ultimately, mortgage lenders and servicers need to be able to rely on their CRM systems for accurate data. This is the only way they can stay compliant with regulations and continue doing business in a way that’s fair to borrowers. If you’re a mortgage lender or servicer, it’s important to choose a CRM system that can provide accurate data. This is the only way you can stay compliant with regulations and continue fairly doing business.